About Us

Meet Your Expert Spa Consultant: Kathryn Moroz

The Guide You Need for a Profitable Spa Business

The beauty and wellness industry has skyrocketed over the last twenty years. Today, there are countless opportunities to succeed, whether you are opening a single day spa, purchasing an existing day spa, salon or medical spa, or developing a multi-location franchise.

We understand the frustration that often comes with ownership. Many passionate entrepreneurs simply do not know where to begin to take an idea from concept to a fully functioning facility. Others find themselves running a struggling spa, unable to afford the necessary marketing or free themselves from the day-to-day operations to create a strategic growth plan.

That is where Spa Advisors, Inc. comes in.

I am Kathryn Moroz, President and CEO of Spa Advisors, Inc., and I have spent over 30 years helping spa owners navigate these exact challenges. Our goal is to give you a clear, organized path to success so you can understand your financial performance and take the right actions to improve your bottom line.

Three Decades of Industry Expertise

My career did not start in the treatment room; it started in retail buying and corporate merchandising. I spent years managing strict profit-and-loss accountability, vendor negotiations, and strategic planning for multi-million-dollar department store categories.

I brought this rigorous financial and analytical approach to the spa industry when I joined Elizabeth Arden Red Door Salons as the Vice President of Merchandising and Training. I was responsible for the Red Door 2000 chain rollout, standardizing treatment room designs, creating service menus, and developing comprehensive training curricula for technicians.

In 1997, I founded Spa Advisors, Inc. to bring this corporate-level strategy to spa owners of all sizes. Over the years, I have had the privilege of working on high-profile developments, including:

• Canyon Ranch SpaClub at the Venetian (Las Vegas, NV)

• Paris Spa by Mandara (Las Vegas, NV)

• Atlantis Spa by Mandara (Bahamas)

• Miraval Resort (Tucson, AZ)

• Elements Massage

Core Areas of Consulting Expertise

Whether you are developing a resort spa or a highly specialized four-room medical spa, we provide the exact blueprints for success. My top four areas of expertise include:

• Business Feasibility & Strategy: Comprehensive business feasibility analysis and financial planning before you sign a lease or purchase a day spa.

• Space & Service Planning: Facility flow, architectural coordination, and service assortment planning to maximize revenue per square foot.

• New Facility Development: Once the lease is signed, the facility is designed and being either constructed or renovated, the real work begins. Equipment selection, menu development, product selection, vendor negotiations, software selection and configuration, marketing and social media planning and development, staffing plans, interviews, and training are just a sampling of the many tasks and steps that must take place prior to opening.

• Performance Improvement: Operational audits and targeted turnaround strategies for existing day spas and medical spas struggling with profitability.

A Passionate Partner in Your Success

I speak honestly and work hard to develop solutions that allow your facility to perform at the highest level. Because the industry moves fast, I stay at the forefront of new products and services by attending over twelve industry trade shows and educational seminars every year. Many of the vendors I have partnered with for decades have known me since before my child was born; that is the level of relationship and trust I bring to my clients.

You don’t have to navigate the complexities of the spa business alone. Let’s create a clear roadmap for your success.