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Spa Holiday Gift Card Promotional Planning
Overview In 2014, the gift card business in the United States surpassed $124 billion dollars! What is even more astonishing is the fact that ten to fifteen percent of that

Why is a business plan an important first step in salon or spa development?
Overview An entrepreneur by definition is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” The raw

Developing a Strong Web Page for Your Salon
Overview Developing an effective web page is one of the most important marketing tools you will have in your arsenal. Your web page will be accessible 24 hours per day,

Why hire a spa consultant?
Overview If you have not opened a spa or salon business before, the task ahead is large! Hundreds of tasks must be completed, in an organized manner, in order to

Unique spa concept
Overview Not long ago, a customer’s knowledge of the spa industry was limited to experiences at a few local day spas they frequented or, the resort spas they visited during

Updating the image of your Salon or Spa
Overview Is your concept looking old to not only you, but to your guests? Are your guests asking for new services, products and treatments? How can you offer them what
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